A market town at the foot of the Lincolnshire Wolds. Alford lies on the east side of the hills on the road to Mablethorpe and Sutton on Sea.

Alford obtained a market charter in 1283 and for many years local farmers sold their livestock and produce here. Sadly, the livestock market and the Tuesday auction of produce no longer functions. However, on a Tuesday and a Friday in the Summer sees the Craft Market in the Corn Exchange. In recent years Alford had become famous for its Craft Market. The climax is over the August Bank Holiday when there is live entertainment, folk dancing, demonstrations of crafts as well as the Market in the Manor House Grounds.

Another major landmark is the five sailed windmill built in 1813 which is still in full working order. This was built by Sam Oxley who also built the Burgh le Marsh windmill.